Price (aka an hourly rate) does NOT equal Value delivered.
Yet on an increasingly regular basis, I'm seeing requests (generally for VAs or Freelancers) citing the need for services to be 'as cheap as possible'.
But what about factors such as experience, quality and the ability to deliver outcomes?
Or, the fact that what one person can do in 1 hour may take the next person 3 hours (or maybe 30 mins) to do... ??
Why on earth do we keep on comparing service providers on price alone?
I'm not new to the industry (started my own Virtual Admin business in 2008, and have run businesses together with my husband since the 1990s), but the increasing trend of focusing on getting the lowest priced service possible is actually quite worrying IMO.
Quality and experience surely count for something!
For more perspective, it would be interesting to ask potential clients, business colleagues and connections to think about how much effort and energy they put into their services or products, and how they feel when someone compares them solely on price.
I'm sure they'd agree that it's not a great feeling... and pricing alone should never be relied upon as the key differentiator in choosing a service or a product (we all know that ultimately you get what you pay for).
I think it's high time that as an industry we learned how to tackle these types of conversations head-on instead of sticking our collective heads in the sand. It saddens me that not many people are prepared to say something on the large social media business networks when it comes up (which it has been with increasing regularity lately)
Interested to hear your take on this...
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